Snoop Dogg, an American rapper, has launched a new line of ice cream in seven flavors, Dr. Bombay, in collaboration with Happi Company:
Bonus Track Brownie
Cocoa Cream Cookie Dream
Iced Out Orange Cream
Rollin’ In the Dough
S’more Vibes
Syrupy Waffle Sundaze
Tropical Sherbet Swizzle
The Dr. Bombay ice cream brand is said to be the first product line that is launched under the parent company Bosslady Foods.
Sam Rockwell, Happi Co’s CEO, said: “We are always looking to develop products and partner with brands and personalities that embody authenticity. So, when Snoop Dogg approached us with the idea of starting a new company with a focus on frozen products, it became obvious that we share core values, which is a key factor for a strong partnership.”
He added: “We have been working side by side with Snoop as a fast and nimble CPG company and true partners, to create Dr. Bombay Ice Cream, using our experience in the frozen space to execute his vision.”
Reference:
https://drbombaysnax.com/
https://www.foodbev.com/news/snoop-dogg-launches-line-of-ice-cream-pints/
