Cutting fresh dairy waste by protective cultures of IFF , Consumers want dairy products to stay fresh and delicious without the use of unfamiliar materials in their production. IFF has developed a new range of bioprotective cultures that help maintain the quality of fresh dairy products so that they remain intact at the end of their formal shelf life. So, by matching the trends, manufacturers enhance brand loyalty and help consumers slash waste.

Concerns about artificial preservatives exert an increasing influence on the purchasing habits of consumers around the world. According to researchers, approximately 30% of US consumers look for preservative-free labels, and more than 50% of Chinese consumers think that preservatives lessen the nutritional value of foods. More than 80% of consumers in Brazil are willing to pay more for preservative-free products.

Keeping products fresh until the end of its shelf life is not an easy action to take. More consumer complaints and product return due to quality issues pose a serious problem for manufacturers. At a time when many manufacturers are switching from ‘use by’ to ‘best before’ dates on product labels, IFF’s two new HOLDBAC bioprotective cultures can play a role in changing this.

To encourage consumers to trust their own senses when deciding if a food product is still good enough to eat is the whole idea behind ‘best before’ dates. For example, 17% of all yogurts in the EU have previously been thrown away because they had passed their ‘use by’ date.

HOLDBAC protective cultures comprise specially selected microorganisms that deliver long-lasting freshness up to and beyond ‘best before’ dates and Fresh dairy products have the same delicious taste and texture at the end of shelf life as at the beginning even in storage temperatures that are challenging.
Protective cultures are easy to combine with the starter culture at the beginning of fresh dairy processes." says Julien plaute, global protective cultures manager at IFF.


Reference:
https://www.dairyindustries.com/news/40270/iff-unveils-protective-cultures-to-cut-fresh-dairy-waste/